About Penn Schoen Berland

Penn Schoen Berland (PSB) is a ‘Global Research based Strategic Communication Advisory’ that helps clients understand and mould public opinion to negotiate some of their toughest challenges. For over thirty years PSB has used research to leverage unique insights about public opinion, to give our clients a competitive edge. PSB serves Fortune 100 Corporations, leading Hollywood Studios and has helped elect over 30 Presidents and Prime Ministers around the world.

Read more...

Reputare By Ashwani Singla

Simple rules to develop a compelling proposition and how to win trust
I was interviewed by Mediavataar (mediavataar.com) to spell out the benefit of positioning and what it takes to develop a compelling proposition that not only helps companies win but also creates the ...

PUBLIC RELATIONS AS STRATEGIC PARTNER
Consultancies must focus on value and results, not simply on the effort In the recent past I had introduced the debate on why the PR industry in India must embrace Empirical Public Relations to reall...

Winning Knowledge™

PR 2.0 Impact on Business MattersPR 2.0 Impact on Business Matters

Read more...

Telefonica Global Millennial Survey: Global Results Telefonica Global Millennial Survey: Global Results

Read more...

 

News & Events

Read more...

 

 

Videos