Penn Schoen Berland (PSB) India | Market Research, Communication Advisory, Messaging & Strategy

About Penn Schoen Berland

Penn Schoen Berland (PSB) is a ‘Global Research based Strategic Communication Advisory’ that brings the lessons learnt from its campaign trails into the board room to help companies negotiate some of their toughest corporate image & corporate affairs challenges. For over thirty years PSB has used research to leverage unique insights about public opinion, to give our clients a competitive edge.

Penn Schoen Berland serves fortune 100 corporations, leading Hollywood Studios and has helped elect over 30 Presidents and Prime Ministers around the world. Penn Schoen Berland is a part of Y&R Brands and WPP group.

Microtrends By Mark Penn

The New York Times: Soccer Dads: The Most Likely White, Male Backers President Obama faces his single toughest electoral challenge with white men – and his support for g...

The New York Times: Soccer Dads: The Most Likely White, Male Backers
President Obama faces his single toughest electoral challenge with white men – and his support for g...

Reputare By Ashwani Singla

Public Relations needs Empirical Public Relations January 13, 2012 - Campaign India Perhaps, one city that represents the rapid transformation of our ...

Public Relations needs Empirical Public Relations
January 13, 2012 - Campaign India Perhaps, one city that represents the rapid transformation of our ...

Winning Knowledge™

The PSB 50

A poll of Global Bizfluentials on their view of 61 leading MNC's and the future of the Indian economy

Digitally Yours: Building your Brand in the Digital World “Digitally Yours”: Building your Brand in the Digital World

Is it possible to build your brand online? What do you need to do and how do you do it?

News & Events

January 2012 - Campaign India
Penn Schoen Berland's Ashwani Singla talks about how public relations have to transform if it has to remain relevant
October 2011 - Deccan Herald
MBA fetches more salary than tech skills