About Penn Schoen Berland

Penn Schoen Berland (PSB) is a 'Global Research based Strategic Communication & Corporate Affairs Advisory' that helps clients understand and mould public opinion more effectively than others. For over thirty years we have used the Science of Persuasion to leverage unique insights about persuasion, to give our clients a competitive edge. PSB serves Fortune 100 Corporations, leading Hollywood Studios and has helped elect over 30 Presidents and Prime Ministers around the world.

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Reputare By Ashwani Singla

For us at PSB Asia, Sun Pharma shone brighter in 2011
PSB 50 released in April 2011, showed the company with the highest Future Potential The acquisition of pharmaceutical behemoth Ranbaxy by another healthcare giant Sun Pharma created the fifth-largest ...

Simple rules to develop a compelling proposition and how to win trust
I was interviewed by Mediavataar (mediavataar.com) to spell out the benefit of positioning and what it takes to develop a compelling proposition that not only helps companies win but also creates the ...

Winning Knowledge™

Are Frozen Foods Getting the Cold Shoulder from Consumers Are Frozen Foods Getting the Cold Shoulder from Consumers?

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In-Car Technology: What do people think of it, what do they want from it, and where is it going? In-Car Technology: What do people think of it, what do they want from it, and where is it going?

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