Press Room

PSB Press Releases

May 2014
For us at PSB, Sun Pharma shone brighter right in 2011
Prediction, to some, involves maximising the ratio of signal to noise, with the signal being the predictable component and the noise been unpredictable events.
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February 2014
Sumantra to lead Penn Schoen Berland’s Financial Communications & Capital Market Advisory
Sumantra Sen, a senior Capital Markets professional with over 20 years of experience in managing global portfolios and investment programs, joins as a Director.
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June 2013
Best days of India’s PR Industry Still Ahead of It: PSB Survey :
Greater Focus on Business Impact Compared With Media Coverage to Reinforce Role of PR Consultancies as Strategic Partner in Client Organizations
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September 2012
Penn Schoen Berland Launches Predictive Analytics
To Provide Data Driven Foresight to Clients in Partnership with i3 Consulting
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August 2012
Penn Schoen Berland, South Asia sets up Mumbai office
Introduces Capital Market Communications
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Winning Knowledge™

  • Winning Swipe Fee ReformWinning Swipe Fee Reform
  • Penn Schoen Berland successfully spearheaded all of the research and much of the communication efforts in a major victory for consumers.

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Research in Action

  • XboxXbox
    Xbox needed to understand how to position its ground breaking
    Kinect system
    Kinect system among core and new target groups around the world. Penn Schoen Berland conducted research into how special moments are created by entertainment and how Xbox could provide these types of emotions, identifying the most promising positioning for Xbox to pursue.

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